Reebok: Seaport Flagship

Located at the tip of the Seaport District on the bottom floor of their new headquarters in the Innovation and Design building, sits Reebok’s new 7,600 square foot flagship store. The concept focuses on technology while keeping with the historic characteristics of the old shipping building it is housed in. The store has a visual connection to the concourse where people can view the active environment. The store boasts a custom shoe maker space as well as an area allowing customers to make their own apparel. Working in collaboration with Reebok and its consultants, BKA was instrumental from the initial concept of the project to the final completion.